Platform for used-car dealerships
Add a car in 60 seconds — photos, specs, price. Your website sells it around the clock, with no per-listing fees and nothing that expires.
A 15-minute demo, no strings attached. We'll walk you through a live demo site.
The market
548,612
cars registered in Romania in 2025
7 in 10
were used cars
+9.5%
growth of the second-hand market vs 2024
Used-car buyers moved online: they compare, check history and ask for financing — all from their phone. Dealerships that give them a clear, trustworthy place of their own win the sale before the buyer ever reaches the lot.
What it costs you today
Fees that rise with the value of the car. Tens of euros to keep one listing at the top for 30 days. And when the month ends, everything disappears — the listings, the photos, the history. You're right back where you started.
Our honest note
We're not telling you to drop the listing sites — they're a good source of traffic. We're telling you they shouldn't be your only shop window.
| Listing platforms | Parcly | |
|---|---|---|
| Cost | grows with every car and every boost | flat subscription, unlimited stock |
| Visibility | you compete in a list with 100 other dealers | your page, only your cars |
| Listings | expire after 30 days | permanent, updated automatically |
| Leads | scattered across messages and calls | centralised, with notifications |
| End of the year | zero digital assets | a website working for your brand |
How we solve it
“Uploading cars eats my whole day.”
Add a car in 60 seconds: enter the VIN or pick the make and model, the fields fill themselves, you drag the photos straight from your phone. In stock / Reserved / Sold switches with one click — and sold cars drop off the site automatically.
“My stock lives in four different places.”
One single database. Your website, your social feeds and your exports to listing sites all update from the same place. Upload once, it shows up everywhere; sell the car, it disappears everywhere.
“Buyers don't trust me until they're standing in the lot.”
Every car gets its own page with trust badges: 12-month warranty, mileage certified on the invoice, VAT deductible, verified history. Plus a finance calculator and a financing request form right on the page — buyers arrive already convinced.
“Leads get lost between calls and messages.”
Every request — form, WhatsApp, financing — lands in a single panel, tied to the exact car. You get a notification on your phone the second someone asks.
“Buyers want WhatsApp — but whose number do they write to?”
Every car page has a WhatsApp button with a pre-filled message, so the buyer writes about the exact car they're looking at and it reaches the right salesperson or showroom. Each employee has their own account and number; you see in the panel who picked up which lead.
Design
Templates designed for selling cars, not generic “business” themes. Your logo, your colours, your domain. Hosting, security and speed come bundled — the technical side stays with us.
How it works
Message us on WhatsApp or give us a call. A 15-minute demo where we look together at what fits you. No long presentations.
We set it up for you. You start on a subdomain of ours — yourdealership.parcly.ro — or we connect your own domain if you already have one. Nothing for you to install.
Logo, colours, company details — then the cars: VIN or make and model, photos from your phone, around 60 seconds per car.
Secured (SSL included), hosted by us, ready for Google. You can move the site from the subdomain to your own domain any time, without losing anything.
You can be online the same day. If you get stuck, WhatsApp support gets you moving the same day too.
The product
Real screenshots, not mockups. The public site your customers see, and the panel you run it from.
The homepage, with your stock and contact buttons in plain sight.
More than 70% of buyers search from their phone. The site, the gallery, the finance calculator and the WhatsApp button all work exactly the same on a phone — and so does the panel you run it from.
Frequently asked
You or anyone on your team, straight from your panel, on phone or desktop — roughly 60 seconds per car. You don't depend on anyone.
The domain stays yours and we connect it to the new platform. We migrate the old content for you.
No. The platform works alongside them — but your site becomes the place where buyers build trust and contact you directly, with no competitors on the same page.
Yes. Monthly subscription, no penalties. If you leave, we export your stock for you.
Completely — both the admin panel and the customer-facing site.
A custom site from an agency starts at €1,500 plus monthly maintenance. With Parcly you pay a flat monthly subscription that covers everything: platform, templates, hosting, SSL, updates and support — with no development costs. Get in touch for a quote that fits the size of your dealership.
Get in touch and we open the account for you. Then you pick a template built for dealerships, add your logo and company details, and upload your cars from the panel — VIN or make and model, photos from your phone. You can be live on your own domain the same day, without a developer.
Yes. Every car page is SEO-optimised automatically (titles, descriptions, structured vehicle data), and you choose in the panel whether you want local positioning — “used cars + your city” — or national.
Romania's used-car market is the country's largest automotive market: more than 390,000 second-hand cars registered last year, or 7 in every 10 cars sold. But buyers changed faster than sellers did. Before setting foot in a dealership, they've compared dozens of listings on their phone, checked the car's history and worked out the monthly payment. The decision is made online — and the question for any dealer is where it gets made: on a listing page identical to thousands of others, or on the dealership's own site, where nobody else is selling.
Not a brochure site with photos and a phone number. It's an online shop with manageable stock: every car has its own page, with full specifications, a photo gallery, a finance calculator, a financing request and the trust signals Romanian buyers look for — warranty, certified mileage, VAT deductible for companies. Stock updates from a single panel: you upload a car once, and when it sells it disappears automatically from the site and from your promotion feeds.
The classic route — a bespoke site — starts at €1,500, takes weeks, and is frozen the day it ships: any change means another quote. A subscription platform flips that logic: you pay a fixed monthly amount, you get templates built for car sales, hosting, security and continuous updates, and you run the site yourself with no technical knowledge. For a dealership turning over 20-100 cars, the difference isn't just cost — it's control.
Listing platforms remain an important source of traffic — but they're rented space, with per-listing fees, boosts that expire after 30 days, and competitors displayed on the same page. Your own site is the asset that stays: it collects reviews, builds your local brand, ranks on Google for searches like “used cars + your city”, and turns your promotion budget into something you own. Dealers who combine both — listings for volume, their own site for trust and conversion — sell faster and negotiate from a stronger position.
With Parcly, a single day: you get in touch, we open the account, you pick a template and upload your first cars from your phone. No designer, no developer, no waiting.
We'll walk you through a live demo site. You can be online the same day.
Fill this in and we'll call you. We'll walk you through a live demo site.
